Thursday, September 30, 2010

Persuasive Orbit White Ad

Have you ever noticed the Orbit White ads and how they promote their gum? They have a girl in an all white suit saying, "Dirty mouth clean it up with Orbit White". The ads vary on how they sell the gum and the dirty mouth varies as well. I have seen one where a guy gets dirt thrown in his mouth, then he chews Orbit White and his teeth are all white. We all know that is fake, there is no way to chew dirt and have a totally clean mouth. There is an ad with two skeletons buried in the ground and the one obviously chews Orbit White because the teeth were white, and the other was just yellow like the rest of the rotted body. There is also another television ad where there is a family and they all are trying to curse and the girl says, "Dirty mouth clean it up with Orbit White". The girl in the commercial ads on television is always wearing a white cloak like a nurse and then there is a male standing beside her in a few of them. I think these ads are very catchy to the eye, especially when they have someone chewing their gum and she has to put sunglasses on because her smile is so bright. This is a catchy way to get a person to buy their product, but the fact is the consumer obviously knows they are exaggerations and not real life. If a person thought that if you chewed Orbit White and you smiled that other people needed sunglasses they are not very smart. This can be promoted as false advertisement but the buyer of the product should not always fall for what they see in commercial ads on television, magazines, and any other type of media that gets their product out there.

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